The Three Principles in Business with Wyn Morgan

When it comes to bringing the Three Principles into the business world, it can be hard to know where to begin. What’s relevant? What’s different? And what do you, as a practitioner, really have to offer?

In this recorded webinar, George Pransky and Wyn Morgan sit down to explore those questions. Their candid, insightful conversation sheds light on how this understanding applies just as powerfully in a boardroom as it does in a one-on-one coaching session—and why businesses are more open to it than you might think.

What Businesses Are Really Looking For

One of the key points George makes is that companies are often searching for the same thing individuals are: clarity, connection, better results, and fewer problems. But unlike personal coaching, they may not talk in terms of “quiet minds” or “state of mind.” Instead, they want to improve team dynamics, reduce stress, and perform at a higher level.

As George shares from his 35+ years of experience working with executives, the Three Principles offer something uniquely effective. Not because they’re packaged as business strategies, but because they address the underlying variable that makes or breaks performance: the quality of mind behind every decision and interaction.

What Stays the Same—and What Shifts

George and Wyn highlight the subtle but important difference in approach when working in a business setting. While the essence of the Principles remains the same, the framing might shift. You won’t always be talking about “insight” or “thought” explicitly—but you’ll still be pointing people back to the source of their experience.

Wyn reflects on how this flexibility has helped him move fluidly between clients in different industries, offering something deeply human, even in highly structured environments.

If You Want to Work in Business…

This conversation is especially helpful for practitioners and coaches considering expanding into the business space. George offers reflections on how he started, what helped him build credibility, and the kinds of conversations that resonate with business leaders.

You don’t need to be a corporate insider to make a difference in this world. What matters most is the grounding you bring into the room—and your ability to meet people where they are.